ATYPICAL LOGO

ATYPICAL LOGO

Logo Design I Branding

Every aspiring brand needs a visual representation that translates their “raison d’être”.

A pattern with the words "LIVE ATYPICAL" and a stylized letter A logo repeated twice on a gradient black to green background.
Close-up of a dark-colored notebook or planner with a light blue logo and the phrase "Constant Evolution to More" printed below it.
Close-up of a smartwatch screen showing the time 22:50 and the Livatypical app icon with a colorful circle outline.
Snow-capped mountain with forest and houses at the base under a clear blue sky.
A large black letter 'A' superimposed on a landscape with snow-capped mountains, a partly cloudy sky, and a town at the base of the mountains.
A large mountain with snow-covered peaks, partially visible behind an graphic overlay of a stylized compass or navigation symbol, with a city skyline and trees at the base.
Black outline of the letter A over a snowy mountain landscape with a mountain peak in the background.

Inspired by the scenic mountains of Tacoma WA, the Atypical logo embodies navigating the highs and lows of playing basketball overseas. The silhouette is a re-imagined version of the letter “A” in the secondary logo.

Watch the reveal video