EFFORT MEETS EXPRESSION
From merch campaigns to social media content, strategy guided every step of Trey’s brand “Live Atypical”, bringing his vision to life as both an athlete and creator across platforms.
CAMPAIGNS
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![A person running on a track with trees in the background, overlaid with large cyan text that reads 'WHAT IS ATYPICAL?' and smaller cyan text below.]()
WHAT IS ATYPICAL? BRAND FILM
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![A young man with short hair wearing a gray T-shirt holding a wooden basketball balanced on his finger, standing against a warm orange background.]()
ATYPICAL PRINCIPLES II
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![Close-up of metallic objects, possibly kitchen utensils or hardware, with the words 'IN DUE TIME' overlaid in white text.]()
IN DUE TIME
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![A black and teal notebook with the words "Workout Log" and "Live At Typical" on a grassy field with a teal yoga mat and resistance band.]()
ATYPICAL WORKOUT LOG
ONLINE PRESENCE MANAGEMENT
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![Collage of nine images related to basketball and fitness, including a logo, a person measuring their workout, a person talking, a basketball player, a hand holding a basketball, motivational and environmental messages, basketball courts, and a close-up of a basketball hoop.]()
SOCIAL MEDIA MANAGEMENT
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![An online store homepage featuring fitness and sports-themed products, images of a person playing basketball, and promotional banners for workout logs and principles collection.]()
LIVE ATYPICAL WEBSITE
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![Black and white image of a male athlete wearing a sports jersey with 'Benfica' written on it, looking to the side with a focused expression. Text on the image reads 'Gratidão Nem mais, nem menos.']()
MILESTONE GRAPHICS
BRAND IDENTITY
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![A crowded outdoor gathering with many people. A large white letter 'A' overlayed in the center.]()
LOGO DESIGN
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![Close-up of a green satin fabric with text overlay 'Live a typical' in bold white letters.]()
VISUAL LANGUAGE
